BlueChew vs Idun Rx
BlueChew is cheaper to start ($20 vs $21 per month, lowest published plans). Idun Rx scores higher overall (8.3 vs 8.2).
By Julian Caraulani · prices checked
Quick verdict
Our pick between the two: Idun Rx
Idun Rx scores 8.3/10 against 8.2 for BlueChew, ahead on price transparency and clinical care. BlueChew can still be the better fit: it is best for men who specifically want a dissolve-under-the-tongue tablet or a daily chewable and accept a compounded, non-FDA-approved product.
Side by side
| BlueChew | Idun Rx | |
|---|---|---|
| Lowest price | $20/mo (monthly subscription) | $21/mo ($252 for 12 months, the cart total) |
| Our score | 8.2/10 | 8.3/10 |
| Treatments | Erectile dysfunction (ED) | Erectile dysfunction (ED), Hair loss |
| Medication in price | Included | Included |
| Drugs dispensed | Compounded | FDA-approved + compounded |
| Labs | Not stated | Optional lab panels, sold separately |
| Membership | None found | None |
| Insurance | Not stated | No |
| States | 49 states (not ND), per its own site (2026-10-31) | United States; some medications have state limits, confirmed at intake |
| Cancellation | Cancel or put on hold at least 24 hours before renewal; no returns on prescription treatments | Reorder or cancel at any time in your account; it contacts you before a refill is billed |
| Trustpilot | 4.2/5 (3,307 reviews) | No profile we could quote |
| Best for | Men who specifically want a dissolve-under-the-tongue tablet or a daily chewable and accept a compounded, non-FDA-approved product. | Men who will commit to a longer plan and want the visit and medication in one price. |
| Prices checked | 2026-11-07 | 2026-11-07 |
Price by treatment
The lowest all-in plan each publishes for the treatments both offer, with the page we read it on.
| Treatment | BlueChew | Idun Rx |
|---|---|---|
| Erectile dysfunction (ED) | $20/mo (monthly subscription) source, 2026-11-07 | $36/mo ($432 for 12 months) source, 2026-11-07 |
BlueChew: a closer look
Compounded sildenafil, tadalafil and vardenafil sublingual tablets and a daily chewable by subscription, from $20 a month.
In its favour
- Low entry price with the consult included
- Per-tablet prices published
- Names its compounding pharmacies
To weigh
- Every product is compounded, not FDA-approved
- Tablet count for the entry plan not stated
Idun Rx: a closer look
Generic sildenafil and tadalafil from $6 a pill and finasteride from $21 a month on 12-month plans, visit and shipping in the price.
In its favour
- Medication, provider review and shipping in one published price
- No membership fee
- Pack size and term shown for every ED plan
To weigh
- The lowest prices are 12-month plans billed in full
- Finasteride has no plan shorter than 3 months
- No state list published
Which should you choose?
Choose BlueChew
Best for men who specifically want a dissolve-under-the-tongue tablet or a daily chewable and accept a compounded, non-FDA-approved product. Its lowest all-in plan is $20/mo (monthly subscription).
Check BlueChew's priceChoose Idun Rx
Best for men who will commit to a longer plan and want the visit and medication in one price. Its lowest all-in plan is $21/mo ($252 for 12 months, the cart total).
Check Idun Rx's priceBlueChew vs Idun Rx: questions people ask
Is BlueChew or Idun Rx cheaper?
BlueChew starts lower at $20 per month versus $21 at Idun Rx, comparing each program's lowest all-in plan.
Which is better, BlueChew or Idun Rx?
On our published score BlueChew rates 8.2 and Idun Rx rates 8.3. BlueChew is best for men who specifically want a dissolve-under-the-tongue tablet or a daily chewable and accept a compounded, non-FDA-approved product; Idun Rx is best for men who will commit to a longer plan and want the visit and medication in one price.
Do BlueChew and Idun Rx offer the same treatments?
BlueChew: Erectile dysfunction (ED). Idun Rx: Erectile dysfunction (ED), Hair loss.
Does either include the medication in the price?
BlueChew: included. Idun Rx: included.
Men's Health Watchdog is for information only and is not medical advice. Sildenafil, tadalafil, finasteride, oral minoxidil and testosterone are prescription drugs (testosterone is a federally controlled substance); talk to a licensed clinician about whether one is right for you and at what dose. Compare other programs.