BlueChew vs Keeps
Keeps is cheaper to start ($14 vs $20 per month, lowest published plans). BlueChew scores higher overall (8.2 vs 7.7).
By Julian Caraulani · prices checked
Quick verdict
Our pick between the two: BlueChew
BlueChew scores 8.2/10 against 7.7 for Keeps, ahead on price transparency and access. Keeps can still be the better fit: it is best for men who want plain finasteride at a low monthly price and will prepay several months.
Side by side
| BlueChew | Keeps | |
|---|---|---|
| Lowest price | $20/mo (monthly subscription) | $14/mo (billed every 3, 6 or 12 months) |
| Our score | 8.2/10 | 7.7/10 |
| Treatments | Erectile dysfunction (ED) | Hair loss |
| Medication in price | Included | Included |
| Drugs dispensed | Compounded | FDA-approved + compounded |
| Labs | Not stated | Not stated |
| Membership | None found | None found |
| Insurance | Not stated | No |
| States | 49 states (not ND), per its own site (2026-10-31) | Most of the United States (no list published) |
| Cancellation | Cancel or put on hold at least 24 hours before renewal; no returns on prescription treatments | Cancel in your account or by phone; shipping and consultation fees are non-refundable |
| FDA warning letters | Letter on record | None found (October 31, 2026) |
| Trustpilot | 4.1/5 (3,277 reviews) | 3.3/5 (287 reviews) |
| Best for | Men who specifically want a dissolve-under-the-tongue tablet or a daily chewable and accept a compounded, non-FDA-approved product. | Men who want plain finasteride at a low monthly price and will prepay several months. |
| Prices checked | 2026-10-31 | 2026-10-31 |
BlueChew: a closer look
Compounded sildenafil, tadalafil and vardenafil sublingual tablets and a daily chewable by subscription, from $20 a month. The FDA has sent BlueChew a warning letter: FDA sent Dermacare LLC (BlueChew) a warning letter on September 9, 2025 objecting to claims that its compounded sildenafil and tadalafil are the 'same active' as Viagra and Cialis.
In its favour
- Low entry price with the consult included
- Per-tablet prices published
- Names its compounding pharmacies
To weigh
- Every product is compounded, not FDA-approved
- FDA warning letter in September 2025 over 'same active as Viagra/Cialis' claims
- Tablet count for the entry plan not stated
Keeps: a closer look
Hair loss only: finasteride shown at $14 a month on 3- to 12-month billing, first visit free. We searched the FDA warning-letter database on October 31, 2026 and found no letter naming Keeps.
In its favour
- Lowest finasteride price shown on a program page
- FDA-approved finasteride and OTC minoxidil
- Free shipping
To weigh
- Prices conflict between pages ($14 vs $25 for finasteride)
- No LegitScript seal found on its site
- $5 annual consult after the first year
Which should you choose?
Choose BlueChew
Best for men who specifically want a dissolve-under-the-tongue tablet or a daily chewable and accept a compounded, non-FDA-approved product. Its lowest all-in plan is $20/mo (monthly subscription).
Check BlueChew's priceChoose Keeps
Best for men who want plain finasteride at a low monthly price and will prepay several months. Its lowest all-in plan is $14/mo (billed every 3, 6 or 12 months).
Check Keeps's priceBlueChew vs Keeps: questions people ask
Is BlueChew or Keeps cheaper?
Keeps starts lower at $14 per month versus $20 at BlueChew, comparing each program's lowest all-in plan.
Which is better, BlueChew or Keeps?
On our published score BlueChew rates 8.2 and Keeps rates 7.7. BlueChew is best for men who specifically want a dissolve-under-the-tongue tablet or a daily chewable and accept a compounded, non-FDA-approved product; Keeps is best for men who want plain finasteride at a low monthly price and will prepay several months.
Do BlueChew and Keeps offer the same treatments?
BlueChew: Erectile dysfunction (ED). Keeps: Hair loss.
Does either include the medication in the price?
BlueChew: included. Keeps: included.
Men's Health Watchdog is for information only and is not medical advice. Sildenafil, tadalafil, finasteride, oral minoxidil and testosterone are prescription drugs (testosterone is a federally controlled substance); talk to a licensed clinician about whether one is right for you and at what dose. Partner links may earn us a commission; our score never depends on it. Compare other programs.