Keeps Thickening Shampoo: Price, Ingredients, Conditioner, Pomade

This page lists the Keeps shampoo, conditioner and pomade prices, what is in them and what the evidence says about those ingredients. Then it points to the products that do treat male pattern hair loss.

Keeps shampoo, conditioner and pomade prices

Each row is from the Keeps product page, read 14 November 2026. Keeps loads its prices on the page after it opens, so check the price at checkout too.

Keeps does not print how often a shampoo subscription ships next to the monthly figure. Its hair loss plans arrive "every three, six, or twelve months", per the same page. Confirm the shipping schedule and the amount charged before you subscribe.

What is in Keeps thickening shampoo?

Keeps names four key ingredients. Its page says the shampoo "Supports healthy hair growth with natural, science-backed ingredients like biotin, caffeine, green tea, and saw palmetto" (Keeps thickening shampoo page).

Keeps describes the job of the shampoo this way: it "is specially formulated to keep your follicles clean and healthy, which helps your hair look fuller and thicker." Follicles are the small pockets in the skin that each hair grows from. The aim is looks, not regrowth.

Does Keeps shampoo work for hair loss?

Not as a treatment, and Keeps does not claim it is one. The same sentence sits on all three product pages: "It does not treat or stop hair loss." What a thickening shampoo can do is make the hair you have look fuller for a while.

The evidence on its key ingredients is thin:

• Saw palmetto. The NIH's center for complementary health says: "The evidence is too limited to allow conclusions to be reached" (NCCIH: saw palmetto).
• Biotin. A review of the research found that "research demonstrating the efficacy of biotin is limited" (Patel, Swink and Castelo-Soccio, Skin Appendage Disord 2017, PubMed). Efficacy means how well it works. The authors found benefit only in people with a deficiency or a rare condition.
• Caffeine and green tea. We found no large trial of either in a shampoo for male pattern hair loss.

Keeps itself pairs the shampoo with real treatment. Its page says the shampoo "Works together with Keeps thickening conditioner to complement your treatment plan and enhance results."

Is Keeps shampoo a drug or a cosmetic?

It is sold as a cosmetic. The FDA explains the line: a product is a cosmetic when its use is to cleanse or beautify, and a drug when it treats a condition. Its example is that "an antidandruff shampoo is a cosmetic because its intended use is to cleanse the hair, and it is also a drug because its intended use is to treat dandruff." (FDA: is it a cosmetic, a drug, or both?).

Keeps thickening shampoo makes no treatment claim, so it needs no prescription. Keeps also sells a separate prescription shampoo, ketoconazole 2%, for dandruff. Our ketoconazole shampoo guide covers that one.

Keeps conditioner

The conditioner is the shampoo's partner. Keeps says it "is specially formulated to strengthen the cuticle layer of your scalp, which encourages healthy hair growth and keeps your existing hair smooth and manageable" (Keeps conditioner page). It names the same four ingredients and carries the same line: "It does not treat or stop hair loss."

Keeps pomade

The pomade is a styling product. Keeps says it "Provides visible fullness with a medium hold and matte finish" and lists the same biotin, caffeine, green tea and saw palmetto (Keeps pomade page). Keeps calls it "Gluten, ethanol, and propylene glycol free". Like the shampoo, it "does not treat or stop hair loss."

What does treat hair loss at Keeps

Keeps sells the two FDA-approved hair loss drugs. It also sells its own mixes, which are compounded and not FDA-approved. Prices are live from our price table, each read on the Keeps page.

Finasteride's label says it is "indicated for the treatment of male pattern hair loss (androgenetic alopecia) in MEN ONLY" (DailyMed: Propecia label). Our Keeps cost guide covers every Keeps plan and what the first visit includes.

Keeps shampoo vs Hims shampoo

Hims sells a similar saw palmetto shampoo called Thick Fix. Hims, too, says saw palmetto "is not a clinically proven or FDA approved hair loss treatment" (Hims Thick Fix page). Our Hims shampoo guide has its prices. Both are cosmetic shampoos to use alongside a real treatment.

For the treatment itself, the lowest monthly hair loss price we track is $14 at Keeps. Hims vs Keeps compares the two sellers' treatment plans.